Flexographic printing is a type of rotary printing characterized by high speed and consistent output quality. The web (material to be printed on) is fed through the press and aligned by metal cylinders. Other cylinders on the same press are equipped to apply ink onto the web with photopolymer plates, which have a raised surface similar to that of a stamp. But since the cylinders are constantly turning, they are able to repeatedly apply ink much faster than the up and down motion of a stamp (the motion used by offset and screenprinters). On the same press, the web can be die cut, perforated, laminated, and sheeted — all in one pass.

Why flexographic?

Because it’s fast, affordable, and consistent.